Opinion by Thomas Dilasser, Chief Rating Officer – Corporates & Project Finance at EthiFinance

In today’s financial markets, young companies often prioritize storytelling to attract investors, focusing on bold narratives instead of sustainable cashflow generation. With interest rates decreasing and financing opportunities growing, the temptation to overpromise is high—but this approach carries significant risks.

Cashflow is the foundation of creditworthiness, yet many fast-growing businesses struggle to demonstrate consistent profitability. Credit analysts value recurring revenues, positive EBITDA, and stability over ambitious projections. Investors, too, are increasingly cautious, favoring sustainable metrics over hype.

For CEOs, the message is clear: cashflow isn’t just a metric—it’s the key to unlocking financing and long-term growth.

Discover why disciplined cashflow management is essential to navigate today’s financial landscape.